March 08, 2006

By: Bruce Langdon
Website: http://www.1st-in-ebooks.com

Borders Books And Music And Waldenbooks Feature Parenting Resources

Families across the country will be able to pick up free copies of parenting guides on youth drug prevention throughout the month of October, thanks to a partnership between The White House Office of National Drug Control Policy and Borders Group, Inc., a leading global retailer of books.

The partnership is the latest example of the private/public effort launched by ONDCP's National Youth Anti-Drug Media Campaign last September. Borders will provide free parenting brochures in more than 1,200 Borders Books and Music and Waldenbooks stores nationwide. The brochures feature the support of Borders and W.P. Carey, a real estate investment firm that underwrote the printing of more than 200,000 parent brochures for the Campaign.

Throughout the month of October, National Drug Awareness Month, Borders and Waldenbooks will also mount special displays devoted to youth drug prevention and parenting. The stores will make the 53-page parenting guide, "Keeping Your Kids Drug-Free: a How-To Guide For Parents and Caregivers," which is endorsed by the National PTA and the American Academy of Pediatrics, available to customers.

"Borders and Waldenbooks are not only reminding parents that their words and actions matter when it comes to preventing drug use, but they are also providing resources to help families," said ONDCP Director John P. Walters. "Partnerships like this add an important dimension to our Media Campaign by reinforcing and extending the messages of our advertising."

"Lending our nationwide retail presence to provide parents with ways to talk to their kids about drugs is an important way for the Borders Group to contribute to the communities in which we operate," says Michael Spinozzi, Executive Vice President and Chief Marketing Officer for Borders Group. "Borders' relationship with the Anti-Drug Media Campaign seemed natural. After all, our stores are built and run to be community meeting places where customers discover ideas and information."

Research shows parents are the most powerful influence on their children's decisions to use drugs. Two-thirds of youth ages 13-17 say losing their parents' respect is one of the main reasons they don't smoke marijuana or use other drugs. Through collaborations with well-known companies who are influential with their audiences, the Media Campaign is reaching more youth and parents, more persuasively.

About The Author:

Bruce Langdon is a successful author and regular contributor to http://www.1st-in-ebooks.com.  A source of information on creating, writing and publishing an e-book.