Yahoo! Users Gain An Easy, Convenient Way To Purchase Magazines

The Electronic Newsstand, Inc., the leading magazine retailer on the Internet, has become the premier magazine retailer on Yahoo! Inc., a leading global Internet media company. Yahoo!®'s millions of users can now purchase magazine subscriptions at the lowest guaranteed prices on the Internet from The Electronic Newsstand's enews.com, which features the largest selection of magazine resources on the Web. Yahoo! users now have one-click access to enews.com's extensive online ordering capabilities through magazine-related categories and keyword search results pages on Yahoo, the world's most popular guide to the Internet.

The agreement adds magazine subscriptions, a booming e-commerce category, to Yahoo!'s established retail offerings in areas such as autos, books, computers, fragrances, gourmet food, music, and more. Industry analysts at Morgan Stanley have cited magazines, along with music and books, as one of the major growth areas for e-commerce.

"We're thrilled about working with Yahoo! to deliver unbeatable magazine values to the Web's largest audience," said Brian Hecht, president and CEO of The Electronic Newsstand, Inc. "Our position as Yahoo!'s premier magazine merchant benefits consumers as they can easily access the widest selection of magazines, the lowest prices on the Internet, and secure online ordering."

"Yahoo! provides a powerful distribution platform for leading retailers to make their products available to millions of consumers. We continue to add brand names and offerings to provide our users an enhanced selection of products and to deliver a comfortable and cost-effective online shopping experience," said Ellen Siminoff, vice president of business development and strategic planning, Yahoo! Inc. "By working with The Electronic Newsstand, Yahoo! users now have easy access to more than 500 magazines across 25 categories and can shop from the comfort of their computers to get subscriptions for themselves, friends, or family members -- in time for the holidays."

Through the new agreement, consumers will also be able to receive special offers, and can take advantage of enews.com's Magazine Recommender, which offers customized tips on personal and gift purchases.

Also See: ebook libraries.

About The Author:

Mary Rodgers is a successful author and regular contributor to http://www.1st-in-ebooks.com. A source of information on creating, writing and publishing an e-book.

	Electronic Newsstand
Yahoo! Users Gain An Easy, Convenient Way To Purchase Magazines